Welcome to the first in what will (hopefully) be a long line of posts: our event wrap-ups. One of the many things I took away from my internship with Athens Church is the idea of continual self-review in order to continually improve. These posts aim to look at what went well, what could’ve gone better, what we’ll change for next time, and any general thoughts about the event. So, without further ado, the 2009 Senior Circuit Meet Event Wrap-up.
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The Good:
A lot, thankfully. Our first event of 2009 showed a marked improvement in many regards over all of our 2008 events. While we had a few events last year that brought in more income, this event was our best ever in several regards. Specifically:
-Photo quality. Simply put, we took the highest-quality photos we’ve ever taken. As seen in the featured photos from this meet, the sharpness, clarity, color, and composition of our photos has reached a new high for us here.
-Photo quality consistency. A higher percentage of shots were usable, our shots required less editing out of the camera, and we took fewer shots overall (thus speeding up our workflow considerably) while still taking more keepers.
-Retail setup. Our retail setup looked better than it ever had before. We added a second table (thanks to the friendly Ramsey center staff), our two computers (one for browsing our website, one to run digital signage) and two new 22-inch LCDs, and a new database system. Things looked great thanks to the hard work of Kate and Matt.
-New employee. The recently engaged Matt Deitzel came on as our first new hire, and he knocked it out of the park. He was punctual, friendly, willing to learn a still-too-complicated setup, and much, much more. I look forward to having him at any future events we can snag him for.
-Composites. We offered a new item for sale–composites (comps) for short, and they were a hit. The sample we created sold immediately, and several more people were interested. We’ll definitely be looking to improve our offerings in that arena as time goes on.
-New database. This was our first stab at using FileMaker Pro live at an event, and it worked brilliantly. Hopefully we’ll have time to set up the web forms that will allow customers to input data themselves in time for our next event.
-Prompt service. Thankfully, we were able to edit and post some photos on Saturday; all photos were edited and posted by Sunday afternoon; and email alerts went out at 5:30am thanks to the wonderful MailChimp we keep as a pet. This is the level of service we’ve always aimed to offer, and I feel that we pulled it off quite well.
The bad:
Happily, not much (if anything) was out-and-out bad at this event. That doesn’t mean that there weren’t plenty of areas in which we want to improve or grow for next time. In no special order:
-On-site marketing. Waaaay too many people came up to us as they were leaving the meet to express their chagrin about not knowing that you had to sign up with us to have your photos taken. At future meets, a mix of print and digital signage, clearer announcements, and possible print advertising (in programs / heat sheets) will be used to make sure that everyone who would want to use our service knows about it.
-Digital signage. While not really awful, I want things to look a lot better in this department at our next meet. Enough said.
-Data entry. Our current print-based format makes it too easy to forget to include essential information. Which is why we’re aiming to move to an electronic, database-driven entry system.
What we’ll change:
-On-site printing. One of my big projects for this week is to work out how to offer on-site printing. At a one-day event. Fun time. 
-Print signage. In anticipation of a busy event, we’ll be adding print signage to direct people through the flow of our operations.
-A few items we need to aquire. Namely: A heavy-duty extension cord, a hand-truck (a nice-to-have right now), another table cover (and possibly another table of our own), a trailer and a trailer hitch (within the next month), Kensington locks, new composite prints, new storage bins. Already handled: another easel, composite frames (and mats), photo kiosks / ink / paper.
And the rest:
That’s really it for now. I enjoyed this, and I’m looking forward to continuing this series in the future. Goodnight!